Houlihan's Restaurants, Inc.

DEVELOPER AND BROKER INFORMATION

TARGET MARKETS

HOULIHAN’S BRAND

RESTAURANT PROTOTYPE

COMPANY INFORMATION

SITE SUBMITTALS

HOME

We are seeking to locate within relatively dense, relatively affluent trade areas with a significant daytime employment base. We will consider suburban regional locations, suburban/urban neighborhoods, and urban core areas with strong residential and entertainment elements.

We prefer to co-locate with other national or local upscale casual dining chains, national bookstores, and national specialty retailers. Most of our current development consists of mall redevelopment projects, anchored lifestyle retail centers, power retail/entertainment centers, and specialty entertainment projects.

We utilize the following demographic benchmarks (in conjunction with proprietary psychographic segmentation targets):

TRADE AREA CRITERIA

Population Density

• 1,000 – 1,500 people per square mile at 3 mile radius and 5 mile radius (goal of 150,000 people living within 5 miles)

Affluent Households

• 40,000 households with annual household income greater than $60,000 within 5 miles

Specialty Retail/Lodging

• We seek additional traffic drivers immediately adjacent: mid-scale or better hotels, vibrant specialty retail shopping, destination entertainment, etc.

White-Collar Employment

• We’re seeking locations with very strong white-collar employment for business lunches and after-work happy hours. Minimum of 20,000 daytime employment within a 10-minute drive time/3-mile radius

TRADE AREA CRITERIA

SITE CRITERIA