© 2007
Houlihan’s Restaurants Inc. Houlihan’s and the stylized H are
registered trademarks of Houlihan’s Restaurants Inc.
Houlihan’s
is a stylish, casual restaurant and bar with an indie mentality. We reach out to adults who believe they
are hip and want a
sense of adventure in their dining experience.
Committed to originality, quality, and forward style, Houlihan’s delivers on-trend drinks and new tastes along with updated classics to give our adult
audience a chance to be
daring.
THE
HOULIHAN’S BRAND
Menu
Culinary
innovation is a large part of our heritage, and our scratch kitchen is one of
the things that truly differentiates us
in the casual dining arena. We make 95% of our food from scratch on the
premises every day using only the finest ingredients to make our homemade soups, dressings,
breads, desserts, and sauces. Couple this with our forward thinking menu selections, and you’ll find a unique blend
of flavor, intense ethnic foods and popular traditional favorites to satisfy virtually any taste.
Bar
Menu
The
bar is legendary, and it’s the best place to feel the great energy of
Houlihan’s. Our bar strategy unites pop culture, trendy premium brands and vendor insights to produce an
enviable 20%+ bar mix. We encourage trial, sampling and fun by offering wine flights and mini martini flights.
Our signature cocktails are Luxe bar offerings, and we boast a wine list that features popular and emerging wines from
boutique vineyards.
Marketing
Houlihan’s
appeals to a broad market, and our advertising uses mainstream, sophisticated
humor as one method to attract
guests from their 20’s to their 60’s. We use traditional tv, radio, and print
ads in alternative weekly magazines and
our haveanooner.com web site to communicate with guests.
DEVELOPER AND
BROKER INFORMATION
TARGET MARKETS
HOULIHAN’S BRAND
RESTAURANT PROTOTYPE
COMPANY INFORMATION
SITE SUBMITTALS
HOME
TRADE AREA CRITERIA
SITE CRITERIA
Positioning
At
Houlihan’s, we pay attention to what our guests want rather than what our competition is doing. As guest’s
tastes evolve, we’re there to
deliver a relevant experience in every
way, from our food to our service style. Heavy on style and design, the Houlihan’s atmosphere is adult-oriented. From our custom playlist of indie music to the
eclectic art on the walls, our cool,
adventurous atmosphere makes
Houlihan’s a destination. It’s something out of the ordinary – a place where you can eat, drink, talk,
flirt, and feel like you’ve left
the world for a few hours.
Watch The
Houlihan’s Brand Video
